1. Sets the Right Price
- Researches recent sales and market trends (CMA – Comparative Market Analysis)
- Advises on a competitive listing price to attract buyers while maximizing profit
2. Prepares the Property for Sale
- Recommends repairs, staging, or upgrades to improve appeal
- Coordinates photography, virtual tours, floor plans, and marketing materials
3. Markets the Property
- Lists the home on the MLS (Multiple Listing Service)
- Promotes the property through:
- Online platforms (Zillow, Realtor.com, Redfin, etc.)
- Social media and email campaigns
- Open houses and private showings
- Real estate agent networks
4. Handles All Inquiries and Showings
- Fields calls, emails, and questions from buyers and buyer’s agents
- Schedules and hosts open houses or private showings
5. Negotiates Offers
- Reviews and explains offers to the seller
- Negotiates price, contingencies, closing costs, and timelines
- Aims to get the best terms for the seller
6. Manages Contracts and Paperwork
- Prepares and reviews:
- Listing agreement
- Offer/counteroffer paperwork
- Disclosures (property condition, lead paint, etc.)
- Inspection reports and repair requests
7. Coordinates the Closing Process
- Works with:
- Buyer’s agent
- Title company
- Lender
- Inspectors
- Attorneys (if needed)
- Helps resolve last-minute issues and ensures a smooth closing
8. Represents the Seller’s Best Interests
- Provides professional guidance at every step
- Maintains confidentiality and negotiates in the seller’s favor
